Bright Light Education: Who we are

Here is a guide to understanding the world of Bright Light Education!

What are our USPs?

Remembering USPs is vital. They allow us to stand out within the general education market. They highlight what sets us apart from competitors and prove why clients should choose us and remain with us. USPs help us to remain client focused. By knowing what makes us unique, we can tailor our services to meet client needs. USPs can help us to make informed decision-making on new projects, pricing and marketing strategies. USPs ensure staff share the same values, which is essential for growing the company.

Our USPs are:

• We are qualified teachers providing high quality educational support.
• We have specialisms, including 11+ and creative writing.
• We uphold the highest standards of safeguarding, professional practice and ethical behaviour.

What is our company vision?

A company vision sets the long-term direction for the company. It. provides a road-map for where we want to be in the future. It should inspire and motivate. It should be aligned with the needs and desires of our clients. It should help us to identify new opportunities and products, inspiring action.

Our vision is to create a future where every child has access to high-quality education and the opportunity to thrive.

How do we behave?

Our organisational behaviour is how individuals, groups, and structures within Bright Light Education interact, which impact on our performance. Our organisational behaviour is connected to our brand personality and tone, which is all about how we communicate with those who we work with, to ensure a strong memorable brand, a consistent brand and the reputation that we want. How do those people who come into contact with us perceive us? If Bright Light Education was a person, what would its personality be and how would it speak? Brand personality is important because it helps a brand connect with its target audience on an emotional level. When a brand has a distinct personality, it becomes more memorable and relatable.

When we behave, we should be:

• Down to Earth: 

We are approachable and friendly. We are parents, teachers and tutors, so we can relate to those who we engage with.

• Knowledgeable:

We know the challenges faced by those who we engage with and we can guide them with appropriate support and knowledge. We can project a strong voice when it comes to education, safeguarding and tutoring.

• Accessible: 

We are available via phone and email to timely respond to those who we engage with and to provide them with the information they need. We try to respond to all enquiries within 48 hours (excluding weekends and bank holidays).

• Professional and Polite:

We respect all the people we engage with and we are always polite. We are respectful regardless of background, their needs, the condition or situation. We are always professional and this includes dressing smartly and appropriately for lessons. 

• Care for the individual: 

We know our clients, we know the tutors and we aim to gain their trust by giving that individual attention. Customer service is one of our top priorities.

• Passionate and Enthusiastic:

We believe learning should be fun! We believe in finding ways to motivate children and instil a love of learning.

• Organised:

We are highly organised and efficient in our work. We manage our time effectively and prioritise tasks to ensure that deadlines are met and goals are achieved.

• Excellent Communicators: 

We are clear and concise in our communication. We listen attentively to clients and tutors, and we are able to articulate our thoughts and ideas clearly.

How do we deal with problems?

When a problem arises, it’s vital that we stop to reflect and analyse the problem, looking at the user journey/situation to see whether our processes should be amended to help resolve the problem and prevent the problem from recurring. It is essential that we stay calm and avoid an emotional response. Here is our ten step process for problem solving:

1. Can we define the core issue?
2. Can we break down the issue into smaller chunks?
3. Can we gather additional information about the issue?
4. Can we consider multiple perspectives on the issue?
5. Can we consider the journey/background which led to the issue occurring?
6. Can we brainstorm and evaluate possible solutions?
7. Can we choose the best solution?
8. Can we implement the solution, developing a step-by-step plan if required?
9. Can we monitor the progress of the solution?
10. Can we assess the results and learn from our mistakes?

Speak with Integrity

We talk to people, not about them. Concerns are raised directly, respectfully, and promptly with those involved. We do not speak negatively about someone who isn’t present, as they are not there to respond. The only exception is when safeguarding or safety requires a different route.

Our Pledge:

• We raise concerns directly and kindly.

• We avoid gossip or side conversations.

• We seek solutions, not blame.